Renowned independent watchmaker Andreas Strehler has just launched his new brand, simply called “Strehler”. Through his latest endeavor, he will be able to share his passion for high-end watchmaking with a broader audience by offering more widely available creations.

With Sirna, the first creation of the brand, Strehler focuses on the essentials, injecting uncompromising ethos into an elegant three-hander. Indeed, the initial inspiration for the Sirna model was to encapsulate the creator’s philosophy, watchmaking expertise and exquisite craftsmanship into a simple daily watch. The idea was also to create a watch that will stand the test of time and that can be enjoyed by many generations to come.

“My starting point has been to create an elegant daily wearer, a beautiful three-hand watch, asserting a distinctive, timeless yet modern personality… To me, the Sirna represents watchmaking in its purest form. Naturally, behind its apparent simplicity, I wanted the Sirna to be technically very intricate and refined. Most importantly, it is entirely crafted in our own workshop in Sirnach.